Lexie Hughes Profile Image

She/Her

Lexie Hughes

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Hi, I’m Lexie! A digital marketing grad and UGC creator who loves beauty, lifestyle and travel. I create authentic, aesthetic content that feels natural and drives real results ✨

Hi, I’m Lexie! A digital marketing grad and UGC creator who loves beauty, lifestyle and travel. I create authentic, aesthetic content that feels natural and drives real results ✨

My Socials

Endorsements

Verified

UGC Creator

Campus professional

About Me

East Carolina University

Class of 2024

Graduated

Charlotte, NC, USA

Skills

Adobe creative suite
Canva
Capcut

Interests

Social media
Makeup
Skincare

My Clubs and Associations

Alpha Xi Delta

Communications Vice President

Brands I Follow

poppi
Not Your Mother's Haircare
Bala Bangles
CeraVe
BÉIS Travel
Aquaphor
+10

My Portfolio

Interview Questions

Elixir Shots

Content Creator for Erewhon

Elixir Shots Profile Image

What techniques do you use to highlight products visually in photo-only content?

I use natural lighting, clean composition, and depth to make products stand out. I incorporate lifestyle styling, color coordination, and close-up details to create scroll-stopping, aesthetic visuals

Elixir Shots

Content Creator for Erewhon

Elixir Shots Profile Image

How do you ensure content feels organic rather than overly branded?

I integrate products naturally into real-life moments, use authentic storytelling, and prioritize value-driven content. It feels relatable, not scripted, while still aligning with brand messaging

Woody's Wine

TikTok Content Creator for Woody’s Wine 🍷✨

Woody's Wine Profile Image

If we sent you a bottle of Woody’s, what exact TikTok video would you create? Please describe the concept, setting, and hook in the first 3 seconds.

Hook: “POV: your night just got better.” Quick pop/open + pour shot. Aesthetic kitchen/hosting setup, friends arriving, lifestyle moments. Close with cheers + CTA: “your go-to for easy hosting.”

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