I start by researching my target audience by what they wear, where they shop, how they spend their time online, and what problems they’re trying to solve. I use tools like Instagram, TikTok, Pinterest, and Google Trends to track what’s getting attention and engagement. I also study successful creators, brands, and hashtags in my niche to see what’s working. From there, I tailor my approach whether it’s styling content, captions, or marketing to speak directly to what my ideal buyer wants to see or feel. I stay flexible, test different methods, and track which formats or messages get the best response so I can grow and improve.

Weekend Thrift Haul & Outfit Styling

I follow major fashion pages, influencers, and seasonal runways to stay ahead of what’s trending. I take inspiration from what’s popular, then adapt it into outfits or ideas that feel realistic and personal, especially for everyday wear or specific body types like my own.