Since I currently work as a model (and have been working as a model for the past five years) my social profile currently has more photos (that can also be used on Pinterest to generate traffic), but more videos are comung up soon!

One piece of content that performed better than usual was a short lifestyle focused video where the product was not the main subject, but rather part of a curated routine. Instead of explaining the product directly, the content focused on the feeling and outcome, using strong visuals, a calm aesthetic, and a relatable moment of everyday self care. I think it was successful because it didn’t feel like advertising. It sold an emotion and a lifestyle rather than the product itself, which made it more engaging and easier for people to connect with. The simplicity of the message, combined with visual consistency and a natural integration of the product, encouraged viewers to watch longer, interact, and share.

As I mentioned earlier, I focus on selling a feeling, an aesthetic, or a lifestyle before selling a product. I would use a variety of formats across multiple platforms such as Pinterest, TikTok, and Instagram, combining posts, carousels, and Reels or TikToks to communicate the message effectively. I would also leverage relevant keywords and search terms to ensure the content reaches the right audience and drives engagement.