I’m the president of Her Campus UGA, where I lead a team focused on content creation and building partnerships with brands. This role has helped me develop strong skills in marketing, event planning, and authentic brand promotion. Through Her Campus, I connect with a large and engaged student audience, which makes it easier to amplify brand messages and create meaningful collaborations on campus. Combined with my involvement in athletics (pick-up volley ball at Ramsey gym and am a regular gym-goer) and connections to Greek life and other major student organizations, I’m well-positioned to promote brands effectively across diverse groups.

To promote Vita Coco on campus, I’d organize a Mocktails & Mockups event for my public relations organization where students can try tasty mocktails made with Vita Coco at a popular social spot, with recipe cards to take home. Then, I’d run a Powered by Vita Coco campaign around the gym or high-traffic areas with hydration stations offering chilled drinks, plus quick fitness challenges and prizes to boost engagement. This combo links fun and health, making Vita Coco part of everyday student life.

To keep customers engaged with SOUL’s products, I would focus on creating authentic, relatable content that highlights how the products fit naturally into people’s daily lives. I’d organize interactive events and challenges, such as wellness breaks or group activities, to encourage trying SOUL and sharing the experience with friends. Offering giveaways and exclusive rewards tied to participation or milestones would motivate ongoing involvement. Additionally, I would actively engage with followers on social media by responding quickly to comments and messages to build a supportive and connected community around the brand.