Interview Questions
Research Partners Group
Research Partner: Athletic Wear Superfans

Which of these brands are you a fan of, subscribe to emails ,etc? (Hoka, Athleta, Alo, Adidas). And why are they your favorite?
My favorite brand? Definitely Adidas!
Why? Well, Adidas holds a special place in my heart as my favorite brand for several reasons.
Firstly, I've been subscribed to their email updates since I was very little, anxiously waiting for news news about their latest products and collaborations. This long-standing connection has really made me feel nostalgic, loyal and comfortable, something I really value. Being able to wear something that makes you feel comfortable in your own skin is an absolute goal and Adidas helped me achieve this.
Moreover, as a huge fan of soccer and a soccer player, Adidas's rich history and deep involvement in the sport connects deeply with me. From iconic jerseys worn by legendary teams to cutting-edge cleats worn by top athletes, Adidas's commitment to innovation and performance in soccer has always impressed me. Their dedication to supporting the beautiful game extends beyond just apparel and equipment: it's a testament to their passion for sports and athleticism.
Overall, Adidas's combination of quality, style, sustainability and their enduring association with soccer makes them more than just a brand to me – they're a symbol of my love for the game and a trusted companion in my journey as a sports fan.