My process for creating engaging digital content is strategic, creative, and rooted in data. I start by identifying the content’s objective—whether it's to build awareness, drive engagement, or convert—and defining the target audience, including their platform behaviors and preferences. From there, I research current trends, viral formats, and relevant conversations within the brand’s niche to ensure the content feels timely and native to each platform. Once I have a clear direction, I develop creative concepts and, if needed, script or storyboard ideas to guide production. I then shoot or design the content, ensuring it’s high-quality and optimized for the platform (vertical formats, compelling hooks, on-brand editing styles, etc.). Before publishing, I fine-tune captions, hashtags, and timing based on analytics. After launch, I closely monitor performance metrics like watch time, shares, and saves, and use those insights to iterate and inform future content. My approach balances creativity with strategic intent, and I stay flexible so I can quickly adapt to emerging trends and algorithm changes.

I stay updated on the latest social media trends and platform changes through a mix of daily industry monitoring and hands-on experimentation. I regularly follow trusted sources like Social Media Today, Later Blog, and the TikTok Creative Center, and I keep notifications on for platform updates via X (formerly Twitter) accounts like Meta for Business and TikTok Newsroom. I also subscribe to newsletters like The Rundown and Future Social for quick insights. Beyond that, I spend time on the platforms themselves—especially TikTok, Instagram, and emerging spaces like Threads—to observe viral content patterns and understand how audiences are engaging in real-time. I test new features early and track performance shifts to adjust strategies quickly. It’s a mix of consuming, analyzing, and creating, which helps me stay ahead and apply trends in a way that aligns with brand goals