1. Positioning

Not a religious textbook, but a guide for life. Frame it as a way to explore wisdom, peace, and encouragement for everyday living.

Present it as a beginner-friendly, judgment-free tool — something to “discover at your own pace.”

Highlight practical value: guidance in tough times, motivation, inspiration, and self-discovery.

2. Key Features to Emphasize

Simple Navigation: “Start with easy plans — no need to know where to begin.”

Daily Bite-Sized Verses: “One verse a day, one step closer.”

Audio Bible & Narration: Easy for people who don’t like reading long texts.

Explanations & Context: Beginner-friendly notes that explain what’s happening without heavy theology.

Community/Sharing: Ability to share verses on social media or with friends.

3. Messaging & Tone

Avoid heavy jargon like “repent,” “atonement,” or “eschatology.”

Use warm, inclusive language: “Discover hope,” “Find wisdom,” “Explore stories that shaped history.”

Use stories over doctrine — promote the Bible as full of inspiring narratives (David vs. Goliath, Noah, Ruth, etc.).

Emphasize personal growth: peace, purpose, and encouragement.

4. Promotion Strategies

Social Media: Short, visually appealing posts with simple verses and encouragement (“When you’re stressed, here’s a reminder…”).

Influencer Partnerships: Collaborate with lifestyle, wellness, and motivational influencers (not just pastors).

Content Marketing: Create blogs/videos like “5 Stories in the Bible That Inspire Hope Even if You’ve Never Read It Before.”

App Store Highlight: Make sure your description starts with: “New to the Bible? Start here.”

Push Notifications: Gentle, uplifting reminders (“Take 1 minute today for peace.”).

🤝 5. Engagement Hooks

Challenges: “7 Days of Encouragement Challenge.”

Gamification: Badges for completing reading plans.

Personalization: Let users set their “life focus” (peace, purpose, overcoming challenges) and guide them to scriptures that match.