I ensure my design work aligns with a brand’s tone and audience by first immersing myself in the brand guidelines, visual identity, and past campaigns to fully understand its personality and values. I pay close attention to elements like color palette, typography, imagery, and voice, then adapt them to the specific audience the brand is trying to reach. I also research the audience’s preferences, behaviors, and cultural touchpoints to make sure the design feels relatable and authentic. Throughout the process, I seek feedback, test how the visuals perform on the intended platforms, and refine accordingly. This way, the final product doesn’t just look good—it communicates in a way that feels consistent with the brand and resonates with its audience.

Yes, I can show you illustrative work that I have done in the past.

One successful project I worked on was building my powerlifting Instagram account. I wanted to grow a niche audience around training clips and motivational edits. To do this, I posted consistently three times a week, tested different video hooks, and optimized captions and hashtags to match trending formats. I also used editing techniques like quick cuts, captions, and music sync to hold attention. As a result, I gained over 100 followers in three months, increased engagement on my posts, and had reels reaching several thousand views. This taught me how to adapt content to a specific audience and use data to improve results week by week.