Glossier is one company that now stands out with their social media strategy. Their well designed and eye-catching content is what makes them stand out. Their usage of a unified color palette and aesthetic gives a recognizable appearance and feel while reflecting their brand values. In order to foster a sense of community around the company, they also add user-generated content into their feed, showing actual customers utilizing their products. The emphasis on follower interaction in Glossier's social media approach is another element. Their Instagram stories even have followers and they reply to comments and direct messages. This fosters a strong connection with their audience and fosters a feeling of honesty and trust. Additionally, Glossier advertises events and pop-up stores on social media, launches new products, and holds freebies and competitions. This builds excitement and exclusivity around their brand and motivates their fans to interact with them frequently.

One way to connect with COHART's audience is to combine interactiveness with storytelling. When introducing an artists, you should take the audience through the artist's artistic process of one of their works. So when the audience is swiping through a post or a story, the artist's creation is evolving and growing with the audience as they swipe, and their would be audio or text to give the audience context. At the end , there should be a comment section or question for audience toi answer, give their interpretation, to critiques.