I'd use a mix of interactive and organic strategies, polling my followers with before and after check ins, creating a highlight on my instagram dedicated to real customer reviews, and encouraging people to tag me when they try CheckCheck so I can reshare their experiences. I'd also use comment sections and DM's as a feedback goldmine, compiling what people love and what questions they have, then reporting that directly back to the brand. Real voices build real trust. Also handing out samples for feedback through QR codes and filling out feedback forms for a chance to win free CheckCheck drinks or products or whatever to get more people involved and excited for CheckCheck.

I'd incorporate check check into a lifestyle moment. Filming morning routines and incorporating CheckCheck as my daily glow-up drink. I'd post honest reactions, share how my skin feels over time, and use the angle of beauty from the inside out, since that's such a unique and compelling hook. Rice water has such rich cultural roots in Traditional Chinese Medicine, so I'd lean into that story to educate my audience while making it feel cool and modern. I believe nothing sells better than a genuine transformation people can follow in real time.

I attend uc Santa Barbara.