I typically lean more on Instagram, Facebook, because each provides a different strategic advantage. Instagram and Facebook offer a tightly integrated ecosystem with Meta Business Suite, which simplifies scheduling, audience insights, and performance benchmarking across both platforms. The analytics are granular enough to guide content decisions without being overwhelming.

I would focus on three core levers. First, use each platform’s analytics to understand what your audience responds to and when they’re most active. This ensures every post is backed by real data rather than guesswork. Second, rely on scheduling and management tools like Meta Business Suite, Buffer, or Hootsuite to keep your posting consistent and to test what formats perform best. Third, stay active in the comments and messages. Quick, meaningful interaction boosts visibility and helps build a loyal community.

I would check that the accounts are properly linked, the user is logged in, and all permissions are granted. If that looks correct, I would try to reproduce the issue to see whether it’s a one-off user glitch or a broader system problem. Next, I would check logs, error messages, or API responses to identify where the process is failing. I would also cross-check Meta’s service-status pages to rule out any platform-wide outages. Once I locate the root cause, I would apply the appropriate fix and document the findings so the workflow remains stable going forward.