She/Her
Leilani
I’m reliable, personable, and passionate about creating fun, engaging experiences that leave a lasting impression! I always show up with a warm attitude, a team-first mindset, and a can-do spirit!
About Me
University of California, San Diego (UCSD)
Class of 2020
Los Angeles, CA, USA
Interests
Interview Questions
Candier
Candier Marketing Intern
Tell us about a successful social media campaign you've worked on in the past.
One successful TikTok campaign I contributed to was during my time managing social media for USC Keck Medicine’s Brain Tumor Center. While the topic was more serious in nature, the goal was to increase awareness during Brain Tumor Awareness Month through engaging, accessible content. We created a series of short, informative videos featuring facts, behind-the-scenes peeks at our clinical team, and powerful patient testimonials. What made the campaign successful was our focus on storytelling and authenticity - we avoided overly polished content and instead leaned into real voices and raw moments that resonated emotionally. We also leveraged trending audio in subtle, respectful ways to stay relevant and boost reach. By optimizing posting times, engaging consistently in the comments, and collaborating with related advocacy pages, we saw a significant spike in engagement and follower growth, and the campaign even helped increase participation in our virtual awareness events.
Dupe
Dupe Content Creator (3 posts per day)
Can you commit to 3 short-form videos per day?
Yes, I can confidently commit to creating 3 short form videos per day! I’m highly organized, creative, and experienced with managing content calendars, staying on top of trends, and producing engaging, on-brand videos efficiently. I’m also adaptable and open to feedback to ensure each piece of content aligns with campaign goals and resonates with the target audience!
Dupe
Dupe Content Creator (3 posts per day)
Can you describe a successful TikTok campaign you were a part of and the strategies that made it successful?
One successful TikTok campaign I contributed to was during my time managing social media for USC Keck Medicine’s Brain Tumor Center. While the topic was more serious in nature, the goal was to increase awareness during Brain Tumor Awareness Month through engaging, accessible content. We created a series of short, informative videos featuring facts, behind-the-scenes peeks at our clinical team, and powerful patient testimonials. What made the campaign successful was our focus on storytelling and authenticity - we avoided overly polished content and instead leaned into real voices and raw moments that resonated emotionally. We also leveraged trending audio in subtle, respectful ways to stay relevant and boost reach.
By optimizing posting times, engaging consistently in the comments, and collaborating with related advocacy pages, we saw a significant spike in engagement and follower growth, and the campaign even helped increase participation in our virtual awareness events.