I've been a user of social media, including Instagram and Tiktok (or previously Musically) since I was a kid, therefore learning the haptics and algorithms early on. I've also had a Youtube channel before. More recent experience with content creation is unfortunately of less variety.

1. First part: Being in bed, tired, and then hearing an alarm. Video shows person not wanting to get out of bed. Hitting the snooze button and going back to sleep. Second part: Same person. Being in bed, very tired, then hearing the alarm of Erly. Forcing the person to get up and eg. drink water, hence gettin the day started.

2. A relatable video, showing a person sharing their own experience with struggling to wake up. Telling the viewers about Erly and their alarms.

3. A more meme-format-video, showing a motivational video with an AI-voice. Similar to ones I've seen, with the voice going "good morning you badass bitch" etc, then mentioning Erly.

Given the fact that I interact with a lot of perfume and skincare brands on social media, I really love Maison Margiela's visuals as well as Kérastase's.