Interview Questions
Research Partners Group
Research Partner: Athletic Wear Superfans

Do you have their app downloaded?
Yes, downloaded Alo Moves app and Athleta app.
Research Partners Group
Research Partner: Athletic Wear Superfans

Of your favorite brand from (Alo, Adidas, Hoka, and Athleta) do you follow them on social?
Yes I follow Alo and also subscribe to Alo Moves workout classes. I follow Adidas because I love knowing about shoe releases. I get emails from most but I especially love Athleta because they have amazing sales.
Research Partners Group
Research Partner: Athletic Wear Superfans

Which of these brands are you a fan of, subscribe to emails ,etc? (Hoka, Athleta, Alo, Adidas). And why are they your favorite?
In my honest opinion, I don't foresee Hoka as a lasting brand. While they experienced a surge in popularity during the COVID era when activities like "hot girl walks" were trending, their flagship shoe is bulky and outdated in style, it may not last in the long run. Additionally, their marketing strategies seem disconnected from their audience. On the contrary, Nike consistently makes significant strides in advertising, partnerships, and innovation. They offer a diverse range of products and stay abreast of trends without overly fixating on any one trend. As such, Nike remains a steadfast presence in the athletic wear industry.
Growing up, my mom was a dedicated consumer of Athleta products. Their rewards program made her a loyal customer. However, I found myself gravitating more towards Lululemon for my activewear needs as it is trendier for my generation. I've always admired Athleta for their commitment to inclusivity, sustainability, and their efforts in promoting women's empowerment.
Alo has captured my attention with its high-quality products. I thought their brand was average until I purchased a pair of leggings and understood the hype.
Both brands resonate with me for different reasons. They align with my values, offer high-quality products, and continuously strive to make a positive impact in the world of activewear and beyond.