No

Yes

To engage core consumers on a college campus and promote healthy eating habits, I would focus on meeting students where they already are—both physically and socially. My strategy would center around peer influence, convenience, and making healthy eating feel approachable and realistic for busy student lifestyles. I’d start by partnering with campus ambassadors such as nutrition majors, wellness club leaders, and resident assistants who can authentically speak to the benefits of MUSH and demonstrate how it fits into a balanced, on-the-go lifestyle. Hosting dorm pop-up events where students can try MUSH for free, paired with toppings bars or “Build Your Own Breakfast” themes, would create a fun, low-pressure introduction. On the digital side, I’d work with student creators on TikTok and Instagram to showcase MUSH as part of their daily routines—between classes, after workouts, or during study sessions—while incorporating relatable trends and challenges like “Dorm Snack Hacks” or “What’s in My Backpack?” To increase accessibility, I’d collaborate with dining services and campus convenience stores to get MUSH stocked in high-traffic areas like libraries, gyms, and grab-and-go sections, paired with signage or small educational campaigns highlighting the benefits of fiber, protein, and whole foods. Additionally, I’d host pop-up wellness events during stressful times like finals week, where students could stop by for a free MUSH cup, some coffee, and five minutes of mindfulness or stretching.When it comes to introducing MUSH to on-campus athletes, my approach would focus on performance, recovery, and trust. Athletes are looking for convenient fuel that aligns with their training goals, so I’d start by building relationships with coaches, athletic trainers, and team dietitians. I’d provide them with product information, nutritional breakdowns, and samples to build trust and credibility. From there, I’d organize early morning locker room drops with personalized packs of MUSH for athletes heading into practice, alongside messaging like “No prep. All power. Fuel your A-game.” To deepen engagement, I’d identify respected athletes on campus to lead short, informal sessions after practice or on social media about “How I Eat to Perform,” incorporating MUSH as part of their regimen.