I’d share Vita Coco on campus and on social by making it part of my actual day-to-day life as a student! On social, I’d mainly post TikTok's and Reels showing real moments like study breaks, long days on campus, post-gym resets, and just trying to stay hydrated while running between classes, similar to content I already make! I’d also use Instagram Stories a lot for polls, check-ins, and quick updates so it feels interactive and natural, and people know where to find me and Vita Coco on campus. On campus, I’d activate through the clubs I’m genuinely involved in, like entrepreneurship, tech, and art clubs, where we could easily do fun collaborations or bring Vita Coco to meetings and events! While I’m not in Greek life myself, many of my close friends are in leadership roles, so I’d help get Vita Coco involved in philanthropy events, wellness initiatives, and other high-visibility campus events. I’d also share Vita Coco at bigger campus events like career fairs, volunteer events, or exam-week stress relief days, encouraging friends and other students to post and tag. Overall, I want Vita Coco to feel like something students actually reach for during busy college days, not something being pushed on them!

I LOVE the classic coconut water! I have my own Affiliate link with Vita Coco already with Coco University, I make daily life content and college life content, and I sometimes show off what I eat in a day, my snacks, and so on! I have had Vita COCO, multiple times featured! I honestly drink more Coconut water than regular water!

https://www.tiktok.com/t/ZP8fRYjU2/

https://www.tiktok.com/t/ZP8fdw4aT/