Interview Questions
Celebrity Packaged Goods
Copywriter

What's the most interesting celebrity brand news story you read this month? What's your opinion of it?
The Forbes article “Clean Beauty Queen Josie Maran Relaunches Her Brand With New Sustainable Packaging and Fragrances” by Celia Shatzman is not only one I will re-read this month, but also remember for years to come.
As an industrial engineering student with a passion for learning what is in the products we love most, time spent researching non-comedogenic skincare products has become habit. What surprised me, however, is that Maran finds even professional makeup artists in the acting and modeling industries unable to have full access to healthy products.
The active approach Maran then takes to fill that gap and combine health with luxury and sustainability is admirable. Even more so, her sincerity is shown through her 12 year sole ownership of the brand — allowing her to have full sovereignty over its decision making.
I personally look forward to trying these products and see the difference myself between synthetic and natural fragrances and their effects on the health.
ContentFlowz
Content Strategist & Creator

How long does filming and editing UGC content take you typically? If you are instructed to film content & edit it (videos should be no longer than 45 seconds) what would you estimate the time it would take you?
Since researching and scripting has already been covered, it goes not take longer than 1hr for such video.
The technical side of matters is already covered, since I have access to the two latest versions of the iPhone Pro.
ContentFlowz
Content Strategist & Creator

We ask you to come up with TikTok Content ideas for a Food brand. What would be the steps you take to do this task? How would you go about coming up with your ideas (there's no right or wrong answers here!)
The FIRST time a high screen time is to my advantage — here’s what I’ll do with it:
1. Use every second efficiently; each post I see with lots of engagement will be added to a database of fruitful ideas, audios, keywords (SEO matters), and topics. In fact the file has already been created and is brewing the latest ideas!
2. Integrate these ideas with the core focus of the brand — here is where my upbringing in the world of food production and dietetics comes to fruition — is it rich in protein for those on a fitness journey? does it have a lot of fiber for those with digestion issues?
Even ingredients some food do NOT have can be turned into a big asset and selling point; even cheese tends to go lactose free after a specific aging period.
Our formula therefore is: use the successful backbone + surprising facts that solve people’s problems —> create a need in the consumer. My goal is to make others see your product as it is; needed, not just wanted.