The most interesting celebrity brand news I read this month was on the music artist SZA, who hinted to her fans that she may have a new makeup line in the works. SZA attended the Billboard Power 100 Event in Hollywood and captioned a photo of herself on instagram stating “Also wearing all my own lip products down to the liner”. Although SZA has not released any further details on the possible release of a new beauty line, there is a high possibility that fans will be seeing SZA-branded products hitting the shelves in the near future. I have both positive and negative views toward the idea of the famous artist SZA creating a new beauty line, as I believe that it is amazing that SZA is growing her career and fortune, however, nowadays it seems that anybody with a following can stick their name on a bottle of a random product and profit off of it. Social media and trends have created a new market of products in the 21st century that solely revolve around the celebrity they’re trying to promote and that celebrities fan base that they’re trying to pull as customers, instead of the intentions of the product. Seeing celebrities create brands to profit from their following is a trend we have seen throughout the 21st century, and a trend we will continue to see as society continues to prioritize trends and celebrities on social media

Being a member of my university community allows for me to socialize and interact with individuals from all types of lifestyles and backgrounds. This allows me to have a not only a personal view on social media marketing ideas that relate to Gen Z, but also inquire with other individuals my age on their ideas about how to improve marketing techniques.