I love creating engaging, humorous, and eye-catching content that draws in viewers within the first two seconds! I especially enjoy editing TikToks with text, sounds, and other additions to make them more unique.

I always aim to create the content that I would want to consume as a consumer. For me, especially for food UGC, I focus on selling an "experience/solution" rather than selling a "product". I believe it's very important to function as an advocate rather than a generic salesperson.

An effective Meta ad for a health-focused snack brand like BUNKY needs a strong hook in the first two seconds that calls out a relatable pain point such as being busy, craving something salty, or trying to hit protein goals. It should quickly show the product in a real life setting like in a backpack, at a desk, or post workout so it feels natural and not staged. Clear visual cues such as close ups of texture, ingredients, and packaging help build trust, especially when paired with simple on screen, readable text that highlights benefits like protein content or ethically sourced ingredients.