A fun example of a wishlist I would create on Sortd is a “Summer Internship Wardrobe Must-Haves” list. It would include stylish yet professional pieces like flowy trousers, linen blazers, comfortable block heels, work bags that fit a laptop, and staple tops that can be dressed up or down. I’d also include a few beauty and wellness essentials like dry shampoo, a reusable water bottle, and SPF setting spray for long days out.

To fit this into content, I’d create a TikTok in a “Get Ready With Me” style, walking through outfit options for a summer internship while screen recording how I used Sortd to plan and save everything. I’d include voiceover tips for styling on a budget, and end the video showing how easy it is to organize ideas using Sortd instead of cluttering my camera roll or saving random links. It would feel personal, helpful, and relatable for students navigating summer internships.

I recently graduated from The University of Arizona. I was in a sorority and a business club.

One successful content campaign I created that really resonated with the target audience was for Urban Decay’s new Vice Liquid Lip Bond nude shades. The goal was to promote inclusivity by showing how the new shades matched a variety of skin tones. I created a series of fun, relatable TikTok videos that featured different people trying on the shades in natural lighting, paired with trending audio and authentic reactions. I also incorporated real-time GRWM moments and first impressions to create a sense of intimacy and trust. The campaign resulted in multiple videos reaching over 10K views and sparked a lot of conversation in the comments from viewers sharing their own favorite shades and experiences. It was exciting to see how real, lifestyle-based content could drive both engagement and product interest.