I would focus on influencers that highlight products that are gluten free, low in sugar, and high in protein. One example is a tiktoker named Lauren that goes by @eatglutenfreewith me. She highlights her gluten free lifestyle whihc includes the foods she eats and places she finds that she is able to find food options for her at.

To increase engagement for a fun food brand, I would implement creative and relatable content that’s shareable and not too time intensive. I’d focus on short, visually appealing videos that align with the brand’s identity and highlight its standout features, such as being gluten free, high in protein, and low in sugar. For example, I would create a video highlighting the taste of the product. This would address much of the curiosity that consumers have when trying healthier snacks. In turn this approach would help build trust with the audience and encourage them to try the product for themselves.

I have experience growing my own personal social media and for a brand. I run my own Pinterest account with it averaging around 100k monthly views and it peaking at 450k monthly views. I use this account to post graphics and to learn how Pinterest search engine optimization works. I have interned for a small business and ran their Tiktok and Pinterest accounts. During my time there, I scheduled posts across the two platforms and aided in creating graphics for their Instagram posts and stories. Within a couple of months, I was able to increase engagement and provide my insight on the overall brand strategy.