The big ones to keep in mind: always disclose your affiliation upfront, lead with genuine helpfulness rather than promotion, and follow each subreddit’s self-promotion rules to the letter. Participate in threads that have nothing to do with your product so you look like a real community member, not a shill account. When your product comes up, be honest about its limitations and engage with criticism directly rather than deflecting. The dos are disclosing your affiliation, adding real value, engaging authentically, and owning your product’s flaws. The don’ts are posting too often, making every comment a soft pitch, creating fake engagement, and ignoring negative threads because dev communities are sharp and they will call it out publicly.​​​​​​​​​​​​​​​​

Yes

Women in Tech, pmc