Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
The control lies with the friends! Giving creative freedom to friends on Paparazzi is a concept that has yet to be explored on this level. And it is much needed! Being able to have a social media presence through the lens of others is a game changer.
Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
It’s fall- everyone is cozying up and diving deep into video content. I would focus my resources on Tik Tok Ad placements for males and females ages 17-22. Show them a fall inspired user journey (taking pics of your friends grabbing a PSL in loungewear, a Euphoria themed Halloween photoshoot with your roommates etc).