Social media is so influential on the lives of GenZ and I would utilize TikTok more to spread the word about your company. I found this company through TikTok and thought it was a great way for me to find gigs/ jobs that would further my work experience. I love that the Home From College website is so accessible and easy to use. It is also very aesthetic which keeps me engaged and checking to see what new gigs are posted. If you geared your marketing more on how effective and fast it is to connect with companies through your site on TikTok it would draw in more student users. I often find that as a student we have so much going on and we are always trying to find ways of creating connection and networking with companies and H/FC allows us to do just that. The gigs advertised are geared to fit the chaotic lives of college students which student users appreciate. If more trends and trendy sounds were used on the Home From College page it would be liked and shared with so many more students like myself and the Home From College student engagement will grow.

Wellness is very important to me. I do not take my health for granted because I have dealt with some experiences that have awakened me in thinking more about what I put on my body and what I eat and drink. I am a vegetarian and chose to not eat meat because it is important what you put on your skin as what you put in your body. I take my vitamins everyday as well as make sure I am fueling my body right. I use all hypoallergenic products and enjoy taking care of me inside and out.

I really loved your Soho Parade store. I felt that the social media engagement was super high and the store has a lot of traction. I saw it all over TikTok and being that I am from NYC I visited the store. Parade's TikTok page is very relatable for people in their early adulthood. Besides the Soho store my favorite marketing campaign has to be the inclusivity of many different people in the trendy TikToks.