A creative way I’d lead sampling efforts on and off campus would be by turning them into interactive experiences rather than just handouts. On campus, I’d partner with popular student hotspots or events—like club meetings, fitness classes, or study breaks—and set up mini “try-it” moments with games, polls, or quick challenges to spark conversation. For example, students could vote on their favorite flavor or shade and share their pick on social media for a chance to win more products. Off campus, I’d collaborate with local gyms, cafés, or pop-up events where the target audience already spends time, and document the experience through short-form content. By combining in-person sampling with social media engagement, I’d help the products reach both people physically trying them and a wider online audience.

I would engage my audience by creating fun, relatable content that shows how ColourPop products can be used in real life, not just in perfect, studio-style looks. I’d share quick tutorials, get-ready-with-me videos, and before-and-after transformations to highlight how easy and versatile the products are. I’d also involve my audience through polls, Q&As, and challenges—like letting followers choose a look, shade, or theme for my next post. By being honest about my favorites and showing different ways to use the products, I can build trust and make people excited to try ColourPop themselves.

I love ColourPop because it combines great quality with affordability and creativity. The products are fun, easy to use, and constantly evolving, which makes experimenting with makeup feel effortless and exciting.