I’d bring humor and energy to hydration content by leaning into the chaotic, relatable moments of student life and exaggerating them in a fun way. Instead of treating hydration like a chore, I’d make it the punchline the thing that saves you during the most unhinged parts of your day. I’d use quick, high-energy edits, funny POVs, and dramatic “before and after hydration” moments, like acting half-alive walking to an 8am and instantly reviving after a sip. Skits with roommates, over-the-top reactions, and meme-style captions keep things playful and light. Basically, I’d treat hydration like the main character in every chaotic college situation the hero of hangovers, the sidekick of study sessions, and the unexpected energy boost you didn’t know you needed. This keeps the content fun, upbeat, and aligned with a brand that doesn’t take itself too seriously.

To promote a new electrolyte brand on campus, I’d lean into real student moments where electrolytes actually matter after a night out, during midterms, at the gym, between classes, or when someone’s running on two hours of sleep. I’d create quick, funny videos like “the hydration you actually need after Thirsty Thursday” or “POV: you said you’d drink more water this semester.” In-person, I’d push sampling pop-ups in high-traffic spots like the quad, rec center, libraries during finals, and dorm lobbies. Partnering with student orgs, athletes, or RA events also works because it puts the brand directly in students’ hands during moments they’re already gathering. I’d mix in social challenges, giveaways, and campus-specific memes to get students posting about it themselves. Overall, the goal is to make the electrolyte drink feel like a go-to part of the college routine something students reach for without even thinking about it.

Keep it fun, relatable, and rooted in the actual chaos of college life. College students don’t respond to lectures they respond to humor, convenience, and “I see myself in this” moments. So I’d create content that shows hydration as part of real situations they already experience, like running late to class, recovering from a night out, staying awake during a study session, or powering through a gym moment. Quick, funny POVs, roommate skits, or “day in my life” clips make hydration feel natural, not forced. I’d also use trends, countdowns, and small challenges like “water check,” “hydration hacks for finals week,” or “things that are easier when you’re hydrated.” The goal is to make drinking water feel like part of the everyday student routine not a chore, but a small self-care moment they actually look forward to.