My Portfolio
Interview Questions
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda

What social media metric do you prioritize and why? how do you get protein soda to go viral?
I'd prioritize the engagement rate! Engagement rates help you see what your audience cares about, shape your content strategy, and show the impact of your social work. Honestly, viral content is mostly achieved through hardcore social listening, and knowing when to jump on a trend and how to execute it properly
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda

How would you engage Gen Z users on social media?
I'd make a combination of short-form content that feels like UGC + collaborate with actual creators to make UGC, use trending audios and formats, and create shareable and engage graphics (whether that be a meme or social-forward styling)
CLUTCH Glue
UGC for CLUTCH Glue at Urban Outfitters

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