https://www.instagram.com/lauren.mccambridge/

One piece of content that reflects my personal style is my curated Instagram feed. It showcases my eye for visual storytelling, clean aesthetics, and a consistent brand voice. From travel snapshots and wellness moments to fashion and lifestyle content, every post is intentional—balanced in color, composition, and tone. My feed reflects how I blend strategy with creativity. I’m always thinking about how each image supports a larger narrative, whether that’s promoting a product I love, capturing a mood, or sharing a personal experience. It highlights my ability to connect with an audience through authenticity, visual cohesion, and attention to detail.

To build brand loyalty for Cora, I would focus on education, authenticity, and community, three pillars that align with Cora’s mission. Education: Many people are unaware of the impact traditional period products have on health and the environment. I would use social platforms, in-person conversations, and content creation to share digestible, fact-based information about why Cora’s organic and sustainable products are a better choice. Authenticity: I’d share my own story with Cora—how I discovered the brand, why I trust it, and how it fits into my wellness routine. Consumers respond to real, personal experiences, especially with something as intimate as period care. Community Building: I’d help foster a sense of community around shared values—body positivity, health, sustainability, and transparency. Whether through UGC campaigns, giveaways, or hosting open conversations about menstrual health, I’d position Cora as more than just a product—it’s a movement. By consistently showing up with purpose and integrity, I’d work to turn first-time customers into long-term brand advocates.