To align with the brand's image, I'd like to host an outdoor event -- sunrise yoga is a solid option. I could host a guided yoga session with Yerba Madre available before and after.

Another idea is working with other local organic vendors in the area. Syracuse has a lot of local famer's markets and small, locally-sourced markets nearby that could collaborate with Yerba Madre for a pop-up.

I am involved in CitrusTV, Syracuse University's student-run TV station, where I anchor and report live during our newscasts and write web articles for CitrusTV.com.

I am also involved in NCC News, which is the Newhouse faculty-led news organization on campus, where I produce content for the web and our social media platforms.

I am also involved in Women in Communication (WIC) which is a nation-wide organization that has chapters at many colleges and universities, providing me with a large outreach network.

Ensuring content aligns with brand goals starts with knowing the brand inside and out, including what has previously performed well for the brand content-wise and what has not. Thorough communication within the team is also important to understand the specific goals all members of the team are looking to target. From here, content can be created with these goals in mind, as well as strategies that have worked in the past, and improving on other aspects that need it.