I would engage my campus community by tapping into both structured campus organizations and organic student networks I’m already connected to. As President of Cal Poly Advertising, I have direct access to a team of creatives and strategists, which I’d leverage to build and execute full-scale campaigns. From content creation to on-campus activations, we could integrate the brand into existing client work, develop targeted social campaigns, and even host collaborative events that bring in large student audiences. Beyond that, I’d use my connections across campus communities to embed the brand into spaces students already trust. For example, partnering with the Cal Poly Recreation Center for fitness or wellness-focused activations, collaborating with Greek life for social events and high-attendance gatherings, and working with clubs and student orgs to co-host branded experiences. I’d also amplify these partnerships through my own social media presence (2k+ on IG) and by activating micro-influencers within these groups in the Cal Poly San Luis Obispo area.

I’m deeply involved in organizations that allow me to represent both Cal Poly students and the broader San Luis Obispo community. As President of Cal Poly Advertising, I lead campaigns and collaborate with local businesses, giving me a strong understanding of what resonates with students on campus. I’m also part of the experiential marketing team for Shabang Music Festival and work for Up & Up Festival, where I help execute events and promotions that bring together students and the local SLO community. Whether it’s driving attendance to local events, building partnerships with SLO businesses, or creating campaigns that reflect the culture of Cal Poly students, I'm very involved in SLO community on and off campus.

Content that builds a brand in the fitness space is about creating a relationship with someone who already identifies as active or health conscious or is hoping to work towards that identity. They’ve already taken the step to look for better options, so the focus should be on showing that the brand understands their routine, goals, and lifestyle. Content that drives a purchase then builds on that trust by showing how the product actually fits into their daily habits and makes their routine easier or more effective. The strongest approach is combining both so the product feels like a natural part of their lifestyle rather than something being sold to them.