I think Instagram is the best platform for beverage marketing, especially through Stories, because it drives the most consistent short-form engagement. Instagram Stories are effective since they sit at the top of users’ feeds and feel more casual and immediate than regular posts. Features like polls, sliders, and Q&As make it easy to get quick interaction, which is valuable for both engagement and feedback. For example, you can ask students to vote on flavors, events, or preferences and instantly involve them in the brand.

As a student Cal Poly, a lot of social activity revolves around things like house parties, downtown SLO bars, the rec center, and club events. I’d start by partnering with student orgs (like business clubs, fitness groups, and Greek life) to co-host small events where people can casually try the product. As President of Cal Poly Advertising club, I'm well connected to all campus organizations and would be able to gather feedback and insights on Chay Sprits tastings. On the marketing side, I’d create content that actually reflects student life here. Instead of overly polished ads, I’d focus on short-form content such as day-in-the-life clips, event recaps, or “going out in SLO” type videos.

Quarters, last week of classes is June 15.