I’m very self-driven when it comes to creating content. If I get an idea, I’m motivated to go get the shot because I love being creative in how I capture it. I focus on making the shot not just good, but stand out—whether that means trying a bold angle, unexpected transition, or unique setting. For me, it’s about pushing beyond a simple “yes, I can film this” and instead asking, “how can I make this unforgettable?”

Yes, I can help create effective hooks for top, middle, and bottom funnel content. At IU Social and Versiti, I learned how to craft attention-grabbing intros that stop the scroll, whether it was a trending sound, a bold text overlay, or an engaging question. For mid-funnel, I focus on educating and building trust by highlighting the value of the product or experience in a relatable way. At the bottom of the funnel, I use strong CTAs, urgency, or exclusive offers to drive action. On my personal TikTok, I’ve applied this same approach using strong hooks to keep engagement high, which has helped me maintain an engagement rate of over 20%

Yes, I have experience with TikTok content creation and have had success. During my time at IU Social, I created event recaps and short-form videos that connected with the student community and performed well on the platform. I also worked with Versiti, where my social media content reached record-breaking impressions and video views, including over 675,000 impressions and 739,000 video views across campaigns.