After conducting research on the PLEIN AIR SOCIAL brand, one compelling content idea for the TikTok page could be a "Styled by You" challenge. This challenge would invite TikTok users and PLEIN AIR SOCIAL customers to showcase their creativity by styling PLEIN AIR SOCIAL clothing in unique and innovative ways. To make this content idea stand out, I would focus on the following strategies: Clear Instructions and Guidelines: I would provide clear instructions and guidelines for the "Styled by You" challenge in the video description and captions. This would include specifying the PLEIN AIR SOCIAL clothing pieces that participants can use, any specific themes or trends they should follow, and any rules or criteria for participation. Showcase User-Generated Content: To make the content stand out, I would select and feature a diverse range of user-generated content that demonstrates creativity, originality, and a strong connection to the PLEIN AIR SOCIAL brand. By highlighting different individuals and their unique styling approaches, we can create a sense of inclusivity and community. Collaboration with Influencers: To amplify the reach and engagement of the challenge, I would collaborate with fashion influencers who align with the PLEIN AIR SOCIAL brand and have a significant following on TikTok. These influencers can create their own "Styled by You" videos

I'm thrilled to explore the role of Creator Sourcing Intern at Pager. Here are three avenues I would utilize to engage and source new creators for the pager platform: Trendspotting on Social Media Platforms: To engage and source new creators, I would stay on top of the latest trends and viral content on platforms like TikTok, Instagram, and even emerging platforms popular among creators. By closely monitoring hashtags, challenges, and popular accounts within the lifestyle, beauty, fashion, and related niches, I can identify up-and-coming creators who align with Pager's vision. This proactive approach would enable me to reach out to creators who have the potential to bring unique and engaging content to the platform. Collaborations with Influencer Agencies and Networks: Partnering with influencer agencies and networks would be another effective avenue to engage and source new creators for Pager. These agencies have their fingers on the pulse of the creator community and often represent a diverse range of talented individuals across various niches. By establishing relationships with these agencies and networks, I can tap into their talent pool and collaborate on mutually beneficial partnerships. This collaborative approach would not only expand Pager's creator base but also provide valuable exposure and opportunities for the selected creators. Engaging with Online Communities and Forums: Actively participating in online communities and forums that cater to creators would be a valuable avenue to engage and source new talent. Platforms like Reddit and general social media accounts dedicated to lifestyle and fashion and source who the account promotes in their posts. By immersing myself in these communities, I can identify emerging creators, participate in conversations, and leverage the collective knowledge and experiences of the community to uncover hidden gems and niche influencers who may be a perfect fit for Pager. Another option is sourcing out specific groups of influencers. This is a major trend online where influencer friend groups are becoming the face of major brands. I can use this strategy by choosing one influencer who aligns with our brand strategy then researching whom they associate with, who they follow, what posts they are tagged in and what blogs they are featured on. Fashion and lifestyle blogs also include notable influencers. I can source those options and filter out potential new candidates. The ultimate goal of these avenues is to not only engage with new creators but also form meaningful and lasting partnerships. By adopting a proactive and research-driven approach, I can ensure that Pager attracts creators who align with the platform's vision and bring a fresh perspective to the online discovery and sharing experience.