A creative way I would lead sampling efforts is by giving away samples for free, having a mirror for photo opps and a social media drive. To make it even more memorable, I’d invite students to write positive affirmations with colorful markers on a communal mirror (“You’re the moment!”) and tag #ColourPopConfidence on social media for a chance to win exclusive full-size products. For a bigger reach on campus, I’d collaborate with student organizations like dance teams, a cappella groups, or cultural clubs to co-host themed “Glow Up Nights” where members could try ColourPop products ahead of performances or events. I’d even coordinate with campus radio or local influencers to create “makeover moments” live, building buzz for both the brand and our student community. By taking sampling beyond just handing out products and turning it into a traveling celebration of self-expression, I’d create meaningful engagement (and plenty of social media content) that sets ColourPop apart on my campus and in the surrounding community.

One way I would engage my audience and amplify excitement around ColourPop is by hosting surprise pop-up sample giveaways in the most high-traffic spots on campus, like the student union, library entrance, or during popular club events. Imagine students discovering a burst of color and fun in between classes with interactive tables where they can try out trending ColourPop products, snap photos, and even vote for their favorite shades to be entered in exclusive giveaways. I’d also partner with campus organizations, such as sororities and style clubs, to co-host themed beauty nights and mini-makeover sessions featuring ColourPop. These events would not only bring the brand directly to my peers but also create unforgettable, shareable moments, both in person and across social media.

I love how ColourPop brings vibrant color and creativity into everyday beauty routines. Their bold palettes and playful products make it so easy to explore the latest trends. I’m always inspired by how affordable everything is—no need to splurge to express yourself! What sets ColourPop apart is its commitment to quality and inclusivity; no matter your style or budget, there’s something for everyone. I love being able to experiment with fun, fresh looks that make me and my friends feel confident!