W Labs would resonate strongly with “everyday influencers”—firefighters, teachers, nurses, students, athletes, and parents. People whose daily lives require energy, confidence, and self-care. By spotlighting these voices, W Labs can show that its products fit seamlessly into real routines, not just curated social media lifestyles.This “inside-out” approach—building authentic connections with micro-influencers and community leaders first, then expanding into larger names—would allow W Labs to position itself as a brand that truly belongs to everyone, making the marketing both relatable and aspirational.

For more popular influencers, Druski brings humor and culture, Caitlin Clark connects with athletes and sports fans, and Alix Earle resonates with the female and lifestyle audience. Together, they represent how W Labs can fit into multiple worlds and reach a wide range of consumers.

Yes, I have experience in influencer marketing and social media. I manage my own platforms where I create content, build community connections, and track analytics to refine strategies. I also serve as the Poppi College Ambassador at the University of Houston, where I promote the brand through both digital engagement and on-campus activations. In addition, I run my sorority’s Instagram, Zeta Tau Alpha, where I oversee content creation, community engagement, and brand outreach. I recently organized a collaboration between Poppi and Zeta that included sponsored product giveaways at one of our events. I coordinated with the brand, promoted the partnership on our chapter’s social channels, and ensured the event highlighted Poppi in an authentic way. These roles have given me hands-on experience in influencer partnerships, campaign management, and event-based brand activations. With this background, I can contribute to W Labs by building creative collaborations, strengthening influencer relationships, and helping develop campaigns that connect with audiences in genuine and impactful ways.