University of Houston- Semeseter

Last day of class: April 2nd

https://www.instagram.com/laurensweett_/

I would engage my campus community by creating experiences around OUAI that feel natural and lifestyle driven rather than overly promotional. As the President of Zeta Tau Alpha at the University of Houston, I am connected to a large network of college women and understand how to create genuine excitement within a community. I would host “get ready with me” style activations before events like formals, date nights, and recruitment, where girls can try OUAI products in a real setting. I would also incorporate product sampling into high traffic moments on campus and partner with wellness spaces like Pilates studios, since OUAI aligns well with a clean and self care focused routine. Through my experience as a college ambassador, I have learned that the most effective marketing comes from authenticity. I would integrate OUAI into my everyday content by showing my routine before class, workouts, and social events so it feels effortless and relatable. I would also use word of mouth within my sorority and campus organizations by gifting products and encouraging organic conversations, which I have seen drive strong engagement and trust. My goal would be to make OUAI feel like a natural part of campus life rather than just a product being promoted.