I would encourage purchases of Saint James from both Amazon and local retailers by clearly defining the value of each channel and weaving them into a cohesive social media strategy. For Amazon, I would create short-form, conversion-focused content such as “day-in-the-life” or unboxing-style posts that highlight convenience, fast delivery, and easy reordering. I would consistently link Saint James directly through stories and bios, use clear calls to action, and time posts around high-demand moments like midterms, recruitment weeks, and weekends when students are most likely to buy.To drive traffic to local stores, I would shift the content narrative toward community and immediacy. I would spotlight nearby retailers through location-tagged posts, “grab it today” reminders, and real-time stories showing Saint James purchased and enjoyed on campus. I would partner with student organizations to create incentives such as event tie-ins, limited-time shoutouts, or giveaways that require in-store purchases or receipts to enter. By alternating between Amazon convenience content and local-store lifestyle content, I would ensure both channels feel intentional and complementary, while using my platform to normalize Saint James as an easy, go-to purchase option in students’ everyday routines.

I would encourage purchases of Saint James from both Amazon and local retailers by clearly defining the value of each channel and weaving them into a cohesive social media strategy. For Amazon, I would create short-form, conversion-focused content such as “day-in-the-life” or unboxing-style posts that highlight convenience, fast delivery, and easy reordering. I would consistently link Saint James directly through stories and bios, use clear calls to action, and time posts around high-demand moments like midterms, recruitment weeks, and weekends when students are most likely to buy.To drive traffic to local stores, I would shift the content narrative toward community and immediacy. I would spotlight nearby retailers through location-tagged posts, “grab it today” reminders, and real-time stories showing Saint James purchased and enjoyed on campus. I would partner with student organizations to create incentives such as event tie-ins, limited-time shoutouts, or giveaways that require in-store purchases or receipts to enter. By alternating between Amazon convenience content and local-store lifestyle content, I would ensure both channels feel intentional and complementary, while using my platform to normalize Saint James as an easy, go-to purchase option in students’ everyday routines.

I would introduce Saint James to my campus community by positioning the brand as both aspirational and approachable—something students can experience rather than just see. I would lead high-visibility, lifestyle-driven activations such as pop-up tastings at recruitment events, professional development nights, and campus traditions where students already gather. Leveraging my photography background, I would create visually compelling content that captures Saint James in real campus moments, from study breaks to social events, and amplify it through student organizations’ social platforms. As a campus ambassador and mascot, I also have the ability to organically integrate the brand into large-scale events and spirit-driven moments, creating strong brand recall through presence, energy, and storytelling. By collaborating with multiple organizations, I would ensure Saint James feels embedded in campus culture rather than introduced as a one-time promotion.I am actively involved across campus in both leadership and creative roles. I serve as Senior Vice President of Delta Sigma Pi, where I help lead recruitment initiatives and large-scale professional events. I am the Photography Chair for Kappa Delta, managing visual branding and content creation. I also serve as a campus ambassador, school mascot, CEO Business Peer Mentor, and an active member of Women in Business. These roles allow me to reach a wide and diverse student audience while combining leadership, marketing strategy, and creative execution to drive engagement.