I think they should play up the fact that their product is invisible which is unique to sunscreen and something people will be interested in. Creating a humorous skit can capture peoples' attention and hook them in so they are likely to investigate further.

I think that Rhode by Hailey Bieber has a great social strategy. I think the brand has a clear vision and concept that is unique to them and although they may promote their products differently each time it still has that same, core visual aspect that is recognizable. I think that is a good way to attract and keep and audience because it feels familiar and that can be a comfort to people because they know what to expect in the product and will be more willing to purchase again.

I think it is important to develop a message or a story that is unique to your brand and is central to the way you promote your products. In the case of Lucky Chick that is turning makeup into art. So, I think it would be interesting to show how Lucky Chick uses makeup every day and how they connect to it in their personal life. I think showcasing individual differences would also be good because we are all unique yet we can find ways that we connect to makeup despite differences in lifestyle, appearance etc.