At my current company, I have led the Black Friday 2024 campaign. I started the push of this campaign in September and presented ideas to our team on how we can go about approaching the Black Friday season. I worked with the team to create social posts and graphic to highlight the sale and promote it to our customers, Additionally, I worked with influencers to partner with our products to promote our sale during this time. I was able to send out product, and negotiate deals on payment to receive posts on their social media platforms.

The best way I keep up to date on digital advertising trends is by doing research through my personal social media. From the consumer perspective, I am able to see what other brands are doing to stay up to date on their digital advertising to keep customers engaged. I also find it helpful to follow pages on LinkedIn that create content about what the current world of digital advertising looks like and what trends are working for companies.

In order to create an engaging post for a pop-up event, I would start by gathering the information about the event and use platforms like Canva, Adobe, and CapCut to create an elaborate post that highlights the Mom Water and where the pop-up will be. I think it would be best to cater this post as a call to action and highlight the products at the pop-up and items that we could be giving out. Keeping the video post clean and to the brand of Mom Water is key to ensuring that the audience wants to come and check out the pop-up event.