I’d use a mix of playful skits, trending sounds, and relatable college humor to make hydration feel fun instead of forced. For example, creating short videos like “POV: You finally drink water after your 8 a.m. class,” or “That one friend who turns into a hydration coach,” paired with upbeat music and expressive reactions. I’d also lean into bold visuals, quick cuts, and witty captions to keep the energy high and make the brand feel like a hype friend reminding students to stay refreshed.

I’d combine interactive on-campus experiences with digital engagement to build buzz. This could include hosting hydration pop-ups with free samples, branded refill stations, and social media challenges encouraging students to share their “hydration check” moments. Partnering with student athletes, influencers, and campus organizations would help build trust and visibility, while giveaways and limited-edition merch would drive excitement and brand loyalty.

To encourage hydration among college students, I’d create fun, relatable content that ties drinking water to their daily routines and goals—like staying energized during classes, workouts, or late-night study sessions. Using trends, humor, and quick lifestyle tips (like “hydration hacks” or refill reminders) through short videos or interactive challenges would make the message engaging and easy to remember.