As a consumer, I get turned off immediately if the content feels like it’s trying to sell me something instead of explaining the product to me and persuading me as to why I need in my daily routine.

If I had one week to introduce FORAH to young professionals, I’d focus on making it feel like something they naturally add to their day, not another product they’re being sold. I’d start with short, casual social content on Instagram and TikTok that shows how FORAH fits into real routines—putting it on while getting ready for work, reapplying before a walk to lunch, or tossing it in a bag for after-work plans. At the same time, I’d send the product to a small group of young professionals and ask them to share honest, low-pressure content like GRWM videos or quick first impressions that highlight how it feels on the skin and how easily it fits under makeup. Midweek, I’d focus on getting the product into people’s hands through sampling at co-working spaces or networking events, using simple QR codes to share quick SPF education and brand info. I’d wrap up the week with a limited-time incentive or email sign-up offer to encourage first-time trials and keep the conversation going beyond that initial introduction.

FORAH is the first all natural and sustainable skin and body suncare brand.