Certainly, I'd be thrilled to brainstorm a social strategy for the Social & Content Intern role at Waag. Here's a creative and impactful approach I would implement: Social Strategy: "Pawsitively Stylish Challenge" Objective: Increase brand engagement, build a sense of community, and drive sales by encouraging user-generated content that aligns with Waag's fun and bold brand identity. Challenge Concept: Launch the "Pawsitively Stylish Challenge" across Instagram and TikTok. The challenge invites dog owners to showcase their pets' unique personalities by styling them with Waag products. Whether it's a funky bandana, a stylish collar, or a cute accessory, participants would creatively incorporate Waag's products into their dog's look. Hashtag and Trend Creation: Introduce a unique challenge hashtag like #WaagStylishPaws or #PawsitivelyBold, which participants can use to share their entries. Encourage users to incorporate trending sounds and effects on TikTok and leverage relevant dog-related hashtags on Instagram to increase visibility. Content Creation: Create an engaging launch video that explains the challenge, showcases Waag's products, and highlights the excitement and creativity behind styling dogs. This video would be shared on all social platforms to kick off the challenge. User Engagement and Interaction: Regularly engage with participants' content by commenting, liking, and sharing standout entries on Waag's social pages. Feature select entries in your own posts and stories to highlight the diverse ways dogs can rock Waag's products. Prizes and Incentives: Offer enticing incentives for participation, such as exclusive discounts on Waag products, limited-edition merchandise, or even a chance to be featured in an upcoming official Waag photoshoot. This would motivate users to join the challenge and spread the word. Founder Involvement: Showcase the founder's personal involvement by sharing behind-the-scenes videos of the founder interacting with their own dogs, discussing the inspiration behind Waag, and sharing their passion for creating stylish products for pets. Community Engagement: Encourage participants to interact with each other's entries by commenting, sharing styling tips, and supporting fellow pet owners. This will foster a sense of community and increase engagement. Sales Integration: Integrate a direct link to the featured products in Waag's online store on every challenge-related post. Highlight the versatility and appeal of these products through creative captions and visual content. Metrics and Analysis: Regularly track metrics such as engagement rate, hashtag usage, and product clicks. Analyze the success of the challenge in terms of increased brand engagement, community growth, and potential sales generated. By executing the "Pawsitively Stylish Challenge," Waag can effectively harness user-generated content, build a vibrant online community, and showcase their products' versatility and style. This strategy aligns with the brand's fun and bold identity, while driving engagement and sales across both Instagram and TikTok.

https://www.tiktok.com/@lauren.owsley https://www.instagram.com/lauren.owsley/

The TikTok or Instagram account that best aligns with my creative aesthetic is @CreativeVibesCo. This account consistently showcases visually appealing content while maintaining a lighthearted and relatable tone. They use a combination of creative editing techniques, catchy music, and engaging captions to draw viewers in and keep them entertained. Just like @CreativeVibesCo, I believe in the power of visual storytelling to capture the attention of audiences and convey messages effectively. My content creation style focuses on vibrant visuals, seamless editing, and a mix of trending sounds and music to keep the content fresh and engaging. I also have a knack for incorporating humor and relatability into my content, which I believe is essential when creating content for a Gen Z audience. For the ZEIL project, I would take inspiration from accounts like @CreativeVibesCo to craft short-form TikTok videos that highlight the unique features of the app in a fun and engaging way. Using creative transitions, attention-grabbing captions, and a diverse range of individuals swiping through job opportunities, I would showcase ZEIL as a modern and exciting platform for young job seekers. My goal would be to simplify the product messaging while making it relatable and appealing to Gen Z. By adopting a similar approach to @CreativeVibesCo, I would aim to position ZEIL as a "cool" and innovative challenger brand in the job marketplace space.