I stay updated on social media trends by regularly checking TikTok Creator Insights and following specific creators and brands whose content aligns with the vibe I’m going for. Depending on the type of content I want to post, whether it’s more humor-driven, aesthetic, or informative, I’ll look at who’s doing it well and what’s gaining traction in that space. I play close attention to how trends are being adapted across niches and use that to tailor my own strategy, making sure it feels relevant but still intentional.

I stay updated on social media trends by regularly checking TikTok Creator Insights and following specific creators and brands whose content aligns with the vibe I’m going for. Depending on the type of content I want to post, whether it’s more humor-driven, aesthetic, or informative, I’ll look at who’s doing it well and what’s gaining traction in that space. I play close attention to how trends are being adapted across niches and use that to tailor my own strategy, making sure it feels relevant but still intentional.

Concept: Back-to-school travel with me: how I keep my skin clear from Vegas to Boston using Dickinson’s Clear Skin Acne Treatment

Script:

“Starting my routine at home with the Clear Skin Clarifying Foam Cleanser to wash away oils and prep my skin for the trip. At the airport, I refresh with the Exfoliating Bubble Toner to soothe irritation and control oil without drying out. On the plane, I rely on Dickinson’s gentle formula to keep my skin balanced even at 30,000 feet. Finally, arriving in Boston, my skin still feels clear and calm thanks to this two-step system. Clear skin = clear start to the semester.” (Brief overview)