Starting from zero, I’d grow Man Cereal’s Instagram and TikTok in the first 90 days by building a bold, irreverent brand voice that cuts through the noise and makes people actually want to engage. In the first month, I’d establish the brand’s visual identity and tone, loud, absurd, and unapologetically fun, with 3–4 consistent content pillars like “Gym Bros Eat Cereal,” “Cereal Confessions,” and meme-forward takes on masculinity and breakfast. I’d post frequently (4-5x per week), using trending audio, punchy editing, and wild cereal content that sparks curiosity and shares. In months two and three, I’d double down on what’s working by analyzing analytics, engaging directly with followers, stitching relevant creators, and launching a mini-series to build episodic engagement. I’d also experiment with UGC and small paid boosts to top-performing content. The goal is to turn Man Cereal into more than a product, it’s a character, a mindset, and a scroll-stopper.

Yes! During my internship at Cornelia Creative, I worked on a social strategy project for a brand looking to expand its reach on TikTok. I developed a campaign centered around trending audio and humor-driven content, tailored specifically to the brand’s niche and target audience. One of the ideas I pitched, "How many days until our boss will release XXX" was produced and posted, and it quickly gained traction, outperforming their previous posts in views, likes, and shares. The post led to a noticeable spike in engagement over the following week. This experience taught me the power of leaning into platform-native trends and the importance of balancing brand identity with content that feels timely and relatable to the audience.

One brand that nails social media is the Nitro Bar, a coffee shop that’s redefined how cafés connect with audiences online. They’ve leaned into a bold, unapologetically quirky tone that breaks the typical "aesthetic latte shot" mold. Their content, whether it’s chaotic captions or out-of-pocket videos, grabs attention and makes people laugh, double-take, or share. What makes them stand out is how they’ve made being bold and weird work in a way that feels authentic. They’ve influenced a wave of other coffee shops to get more creative and less polished, proving that personality and risk-taking can build stronger engagement than perfectly curated grids. I’d borrow their fearlessness, using humor, surprise, and a clear brand voice to disrupt the scroll and create real community around content.