I find TikTok and Instagram to be the most effective for beauty content. Tiktok is ideal for discovery and authenticity. Tiktok's algorithm pushes short, engaging videos and the community loves real, raw content over overly polished ads. Instagram is best for publishing and promoting. It is a visually driven platform that is great for showcasing and demonstrating products through high quality and aesthetic images and videos. It also helps build brand identity and a strong community.

Way's I would capture authentic moments that showcase long lasting makeup during finals week is filming GRWM's for a long study day ahead and checking in throughout the day. I personally get easily burnt out on final's week, as many others do, so I like to find other things to lean on to keep me motivated, a major one being how I look. I would film between my study breaks, showing how makeup has held up throughout the day, and make sure to include clips in different environments, lightings, and angles. I would also capture small, natural moments that would cause wear and tear to the makeup, like rubbing my eyes due to too much screen time, eating study snacks, or resting my cheek on my hand.  My goal for all my content is to feel real to the audience, relatability and authenticity is something I prioritize to create a genuine connection with my audience and build supportive community.

I would describe my taste preference as salty/sweet. I enjoy having a little something of each!