What's a strategy you'd suggest in order to spark curiosity and excitement ahead of a re-launch?
Create a story compelling and relatable story around the re-launch. Use social media platforms to their full potential. Encourage discussions, polls, and Q&A sessions related to the re-launch. Utilize UGC to encourage your existing customers or fans to create content related to your re-launch. This can include user testimonials or videos discussing their expectations. Share this Content on your channels to build a sense of community.
Please share a brand that does an incredible job of engaging their community on social. Why?
Duolingo does well with engaging its community, particularly on TikTok. They create funny and witty videos that speak well to a generation; we know Duolingo is obsessed with Dua Lipa, in some ways becoming part of Duo the Owl's personality. It's humorous, and we can somehow relate to an unhinged owl on the internet.
Go Go Quincy
Growth Marketing
How comfortable are you with Facebook? This is where our users (Adults 60+) spend the most time.
I have no issue with working with that age range and using Facebook. I have experience as an assistant in developing a site to assist and test older populations.