I naturally gravitate toward lifestyle, fashion, travel, and wellness brands—especially those that have a strong aesthetic, positive messaging, and feel relatable yet aspirational. I love content that blends creativity with real life, like behind-the-scenes vlogs, day-in-the-life videos, GRWMs, and brand collabs that don’t feel overly produced. I’m especially drawn to brands that celebrate individuality, diversity, and community—like Glossier, ALDO, Gymshark, or Parade. I also love creators who mix trend-driven content with personal storytelling or cultural identity, because it feels genuine and inspiring. That’s the kind of energy I aim to bring to my own content too.

My process for gifting or seeding products to influencers starts with thoughtful selection—I make sure the creators align with the brand’s audience, aesthetic, and values. Once selected, I reach out with a personalized message that clearly communicates the value of the product and the brand story, while keeping expectations friendly and non-pushy. I always make the unboxing experience special and “post-worthy” by including creative packaging, a handwritten note, or a unique insert that encourages organic sharing. After the product is delivered, I follow up with a casual, friendly check-in—thanking them again and opening the door for future collabs. I also track who posts, their engagement, and how their audience responds, so I can prioritize the best partners for future campaigns.

To ensure that social media content aligns with a brand’s voice and values, I always start by deeply understanding the brand’s tone, mission, and target audience. I study past content, style guides, and current campaigns to match the vibe—whether it’s playful, professional, bold, or aspirational. I make sure each post reflects the brand’s core values, whether that’s inclusivity, innovation, or community. Before publishing, I review the content through the lens of: “Would this feel authentic coming from the brand itself?” That balance between creativity and consistency is key to building trust and recognition online.