Glossier is a beauty brand that has a great social media presence. They are one of the first brands that I remember that was widely shared among influencers for their natural products. They put an emphasis on natural beauty and the wearer instead of forcing the product. So many beauty brands market to women with pointing out their flaws and how they can fix that. Whereas, Glossier highlights how our flaws aren't really flaws at all and their product is for enhancing us not changing it or hiding it. They were the forefront in the natural makeup movement and is this is directly attributed to their social media marketing campaign where they stressed this mentality.

1. Purpose and Value: what the benefits of using the app? Does it enhance my personal or professional life, provide entertainment, foster connections, or offer valuable content. 2. Privacy and Security: I want a reliable social app thats prioritizes user privacy and provides sufficient measures to protect my data. 3. User Experience and Interface: Consider the user experience and interface of the app. Evaluating its usability, intuitiveness, and overall user satisfaction.

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