If I were in charge of Hayati’s socials for a week, I’d focus on creating content that celebrates Arab culture through authentic storytelling and visually engaging moments centered around Palestinian za’atar.

I’d highlight the emotional connection people have with food — from family traditions to everyday rituals — using TikTok and Instagram Reels that blend cultural pride with modern aesthetics.

This would include short, cinematic recipe videos, voiceovers that share the meaning behind ingredients, and community features that spotlight how people enjoy Hayati products.

My goal would be to make the brand feel both familiar and aspirational — growing engagement through relatability, cultural appreciation, and storytelling that sparks conversation.

I optimize videos for each platform by tailoring the format, length, and messaging to fit the platform’s audience and algorithm.

For example, I use vertical 9:16 videos with strong hooks and trending audio for TikTok and Instagram Reels to boost retention and reach, while creating more polished, horizontal videos with detailed storytelling for YouTube.

I also adjust captions, keywords, and thumbnails to align with each platform’s best practices. Before posting, I review analytics from previous content to see what performed well and use those insights to refine future edits.

This ensures every video feels native to the platform while maintaining consistent brand identity.

I’m most comfortable using CapCut for video editing — it’s my go-to tool for creating short-form, engaging content across platforms like TikTok, Instagram, and Pinterest.

I use it to edit transitions, add captions, sync clips to audio, and apply visual effects that align with brand aesthetics.

I also have experience with basic editing in Canva and Inshot, and I’m always open to learning new tools to enhance content quality and storytelling.