Summer Fridays – clean visuals, cozy neutral aesthetic, soft-glow routines Rhode – effortless, minimal, chic — perfect mix of product + lifestyle Glow Recipe – fun, fresh edits and vibrant colors that stay on trend Naturium – educational content with polished, accessible skincare tips LANEIGE – dreamy textures, calming voiceovers, and GRWM-style videos Dieux Skin – real, informative content with a no-BS skincare tone

Strategy: “Aesthetic Routine Series” Goal: Grow audience, build trust, and increase clicks to LTK/affiliate links 📌 1.  The Concept I created a series of short-form videos and Pinterest pins centered around: “My Aesthetic Nighttime Routine” “Fall Reset Morning Routine” “Products That Make Me Feel THAT Girl” Each post had: A soothing or trending audio A clean, elevated visual aesthetic (neutrals, minimal backgrounds, cozy vibes) Subtle product placement with affiliate links in bio 🧠 2.  Why It Worked Consistency: I posted 3–4 videos a week within the same theme. This built anticipation and bingeability. Relatability: I combined aspirational aesthetics with real routines (e.g., affordable skincare, cozy loungewear, iced matcha). Multi-Platform Sharing: I repurposed the content across: TikTok → fast cuts, hooks like “this routine cured my burnout” Instagram Reels → longer captions with storytelling Pinterest → static pins + Idea Pins with keywords like “cozy fall skincare routine” 📈 3.  The Results Higher Engagement: These videos consistently outperformed others in likes, saves, and shares Increased Followers: Grew my audience faster because the aesthetic and routine-based content built trust and recognition Affiliate Conversions: Products like lip balms, cleansers, and under-$30 loungewear started getting regular clicks from Pinterest and IG stories 🧰 4.  Bonus Tactic: “Soft CTAs” Instead of hard-selling, I used captions like: “Linked everything on my LTK 💕” “This lip balm is the one — it’s in my bio!” “I’ll never gatekeep this skincare routine again 🤍”

When creating content to engage with different target audiences, I always start by clearly defining who I’m speaking to. I think about their age, interests, lifestyle, and what kind of content they naturally gravitate toward. For example, if I’m targeting Gen Z, I focus on fast-paced edits, trending sounds, and a more casual, authentic tone. If I’m speaking to Millennial women, I lean into clean aesthetics, soft storytelling, and value-driven content that feels elevated and aspirational. I also adjust my messaging depending on where they are in their journey—whether they’re skincare beginners needing simple tutorials or beauty lovers looking for product reviews and luxury dupes. Once I know who I’m speaking to, I tailor everything from the hook and visual style to the platform and caption style. This helps me create content that not only grabs their attention but also builds trust and encourages deeper engagement.