Some of my favorite beauty and haircare brands online are Patrick Ta, Amika, and Kenra Professional — not just because of their products, but because of how they present their brands creatively. I love how Patrick Ta captures a luxurious yet minimal aesthetic through clean visuals, soft lighting, and muted tones that instantly feel high-end. Amikastands out for its bold, playful, and colorful branding — their creative direction feels young, confident, and full of personality, which makes their content so engaging. Kenra Professional strikes a perfect balance between polished and approachable, often showcasing real stylists and transformations in a way that feels authentic and aspirational. Creatively, I admire how all three brands know exactly who their audience is and express it through consistent visuals, tone, and storytelling — something I always aim to reflect in my own content.

I find most of my inspiration through social media platforms like TikTok, Pinterest, and Instagram — especially from creators and brands that blend minimalism with luxury. I love studying the way they use lighting, transitions, and storytelling to make everyday moments feel elevated. I also draw inspiration from fashion, home décor, and beauty trends, as well as seasonal moods like fall or cozy lifestyle content.

Beyond Canva, I regularly use CapCut for video editing since it’s where I create, refine, and finalize most of my content. I also use Figma for web and brand design projects, building layouts, mood boards, and user interface mockups. I use Notion to organize ideas, track deadlines, and schedule uploads.