Parents should feel that the people in charge of their children—especially sick or vulnerable ones—are in proper care. This doesn't mean just someone trustworthy, but presented an environment where their child is comfortable with doctors, health, and learns along the way. And what better way is there for kids to learn than through play? Showcasing a vibrant, comforting account and content not only tells parents that their child is learning various tools they'll meet and see in real time when at the doctors office. The content should be real, raw, but also comforting, contrasted with the bright colors kids love: this tells parents their child is both learning and comforted, like what the brand should aim for. The content edited and produced would focus on creating this complexity through easy accessed subtitles, informative modules and cards, and teaching parents the various tools they can use with their kids.

Of course: it is only fair.

100%—I'm awake at 6:00 AM sharp and I am free during both of those times!