My approach is to keep the process clear, organized, and positive from the start. I would send a friendly introduction, explain the campaign expectations and timeline, and provide simple onboarding steps so creators know exactly what to do. I’d stay responsive to questions, track progress, and follow up when needed to keep everything moving smoothly. This helps creators feel supported while making the onboarding process fast and efficient for the team.

I would start by understanding the brand’s values, target audience, and overall aesthetic so I know exactly what type of creator fits. Then I’d search for influencers already making content in that niche and focus on engagement, audience trust, and authenticity rather than just follower count. I’d also review their past collaborations and content style to make sure they feel natural and brand-safe. My goal is always to choose creators who genuinely align with the brand so the partnership feels real and performs well.

larrissarandolph