To gain hands-on insights, I am a regular user of platforms like Instagram Reels, TikTok, and YouTube Shorts which allow me to understand the latest tends. It is important to understand what hashtags, cover pictures and niches are attracting the most views.

An extremely successful strategy that I have used for social media is utilizing trending sounds and hashtags. Understanding the algorithms and knowing what will get a post on many people's feeds is the extremely crucial when creating content for a brand. When certain trending hashtags or sounds are used, this increases the views on the post which boosts engagement. Being able to boost visibility increases brand awareness which is the goal of posting on social media. Also, knowing what hours of the day have the most engagement is very important so the posts are going up at a time that will result in a large amount of interactions.

Understanding the brand's values, target audience and visual appearance is extremely important when creating consistent, appealing content for social media. I would be sure to tailor content for each platform properly whether it be a video, graphic or including interactive features. Keeping up with the trends and understanding the algorithms is crucial. I would be sure to make use of eye catching techniques and aesthetic colors that align with the brand's identity to create a successful, engaging post that draws viewers in.